SOUEAST opens first mall showroom in Baghdad as Iraq expansion accelerates

SOUEAST opened its first mall showroom in Baghdad on June 17, 2026, adding a new retail and service touchpoint in Iraq’s largest commercial complex. The move is part of a broader Middle East push that also includes planned flagship stores in several Iraqi cities. Why it matters: - SOUEAST is expanding its retail footprint in Iraq with a showroom designed to improve access to sales support, test drives and financing. - The new location adds to the brand’s local service network as SOUEAST builds out its market presence in the Middle East. - The showroom gives SOUEAST a visible presence inside Iraq Mall, Baghdad’s largest integrated commercial complex. What happened: - SOUEAST opened its first mall showroom in Baghdad on June 17, 2026. - The showroom is located in Iraq Mall. - The space covers nearly 200 square meters. - The showroom features a modern design with a street-facing display area. - Four SOUEAST models are on display: the S06 DM, S07, S08 DM and S09. The details: - The showroom offers product consultation, financing solutions and test drives. - SOUEAST said the setup is meant to streamline the buying process for local customers. - The showroom will also host customer engagement events, including fan events, product roadshows, seasonal campaigns and customer salons. - Those activities are intended to gather feedback, refine services and improve the ownership and purchasing experience. - New flagship stores are planned for New Erbil, Najaf and Duhok. - SOUEAST entered the Iraqi market in 2024. - The brand has already established one of the largest automotive after-sales service centers in Iraq. - The service center combines vehicle maintenance, repair and spare parts support in a one-stop platform. Between the lines: - The Baghdad showroom signals a shift from market entry to network buildout, with retail, after-sales and customer engagement all being expanded at once. - Placement inside a major mall suggests SOUEAST is aiming for higher visibility and easier customer traffic rather than relying only on traditional dealer locations. - Planned openings outside Baghdad point to a broader geographic strategy across Iraq’s major urban centers. What’s next: - SOUEAST plans to open additional flagship stores in New Erbil, Najaf and Duhok. - The Baghdad showroom is expected to serve as a base for future brand events and customer outreach. - More Iraqi customers will likely gain access to SOUEAST sales and service support as the network expands.